MANIFESTATIONS OF JUNGIAN ARCHETYPES IN ABUELA ALMA MADRIGAL IN ENCANTO MOVIE

Abstract

Literature and movie serve as vital mediums for exploring human psychology, particularly through Carl Jung's archetype theory, which reveals universal patterns in character behavior and family dynamics. However, previous studies on Jungian archetypes in movies often neglect matriarchal figures in animated family narratives, such as Disney's Encanto (2021), focusing instead on individual rebellion or pathology without addressing intergenerational authority and trauma. This study aims to identify and analyze Jungian archetypes embodied by Abuela Alma Madrigal through her attitudes, dialogues, and actions in family contexts. Employing qualitative descriptive analysis on selected scenes from the Disney+ Hotstar version of Encanto, Data were gathered through note-taking and highlighting during repeated viewings, then categorized by archetype. Findings reveal four dominant archetypes: Shadow (repressed trauma manifesting as denial), Persona (rigid guardian mask suppressing vulnerability), Great Mother (conditional nurturing that transitions into Devouring Mother control), and Self (individuation through confession and integration). Abuela's journey from strict perfectionism to wholeness heals wounds that have been passed down through generations. This moves matriarch psychology forward in animation by giving a way to look at cultural trauma in stories from different cultures and suggesting ways to build on Disney or non-Western analyses.