Kinesics in the Non-Verbal Communication between Sellers and Buyers at the Market

Abstract

This study explores the types, functions, meanings, and contexts of kinesics in the interactions between sellers and buyers at the traditional market in Ruteng a culturally rich setting that highlights the local nuances of non-verbal communication. Kinesics, encompassing body movements, facial expressions, posture, and eye contact, plays a crucial role in facilitating effective exchanges during commercial transactions. Employing a descriptive qualitative approach, data were gathered through observation and documentation, enabling an in-depth understanding of communication behaviors in this context. The findings indicate that both sellers and buyers consciously utilize kinesic elements such as smiling, hand gestures, and body posture to complement verbal communication, convey emotions, build mutual trust, and minimize misunderstandings. In the informal yet dynamic environment of Ruteng's traditional market, kinesics emerges as a key component in fostering smooth and meaningful social interactions. This study offers valuable insights into the role of non-verbal communication in commerce, emphasizing its contribution to service quality and the overall shopping experience